Brand Wayfinding
Guiding Your Brand to Success
Looking for a trusted partner to elevate your brand?
We are a strategic brand consultancy that customises our approach to meet your unique needs.
By leveraging a collective agency model, we bring together the best independent local and global award-winning talent dedicated to driving your brand’s success.
About Us
Who is KOUSAH&CO?
Your expert guide through all areas of branding and design
We strive to help you to find your unique brand magic and find the best path to bring it to life across all touchpoints.
We're a global company headquartered in Singapore.
We’re fully set up for remote working and have worked as such for over 11 years on local, regional and global projects. Our clients and collaborators are all over the world.
We are certified with IMC Singapore (Institute of Management Consultants) as a Registered Management Consultant (*RMC).
This enables us to work with SMEs seeking support from Enterprise Singapore (ESG, the newly merged Spring Singapore and Enterprise Singapore) in their branding improvement journeys.
Testimonials
They provide strategic thinking & clear creative direction that then translates into impactful and iconic designs.
They take the right amount of time to understand our business context and needs and balance that with the creative ambition. We always get the best results on our briefs with less to-and-fro-ing
We’ve worked with the team now for about a year and they remain consistent in their extremely responsive and agile servicing as well as great creative delivery. They really do provide us with everything the big agencies do but more efficiently and cost-effectively.
Emily and her team helped me develop my brand, from the design to the vision, the values, the positioning and the personality. She inspired me to create a strong and beautiful story to represent my company.
Emily strives to be the best she can be at all times, with a unique mix of intelligence, creativity and coaching, I’ve had a wonderful experience and I can highly recommend KOUSAH&CO to anyone looking for the same branding experience.
The team were extremely professional and creative. They listened and truly understood our mission, helping us build a brand that now comes to life across all touch points.
All communication was smooth, well thought out and the deliverables were executed in a short time, the whole experience has been amazing.”
I myself have an eye for detail and have thought that when I was ready to create my program branding that I would hire her.
That time has come and my instincts were correct. Emily is professional and efficient.
She has a high standard for excellence and a high degree of integrity. Working with her has been a pleasure. Furthermore, I LOVE the branding that she created as perfectly captures the essence of my business. I will use her for all my future branding needs and highly recommend her.”
What impresses me most about Emily is her stellar ability to deftly use design to solve complex business challenges.
I have not met anyone quite like her. She brings the left and right brain together into a seamless force that is unstoppable, and if that’s not enough, she is also an absolute and utter pleasure to work with.”
The result was an outstanding and now-enduring identity for our entity, which was enthusiastically approved and valued by all stakeholders.
She stayed with us and helped us work round the clock to deliver on-time, in full. I’m pleased to be able to recommend her and wish her all the very best.”
From our initial introductory conversation Emily has delivered on all her promises to us – from putting together the perfect team and running the project throughout, from stakeholdering and workshops to creative phases and final guidelines handover – she helped guide and reassure us at each key point. Throughout, she kept us moving forward, giving us the confidence we needed when we needed it.
We were told we could have the quality and dedication of big agency teams for a fraction of the budget. We really feel we got this and more. We’re so excited to get the new brand look and feel out into the public domain.
Emily found a way to deliver on both of those issues.
Emily has an amazing network of creatives she can tap into for a collaborative approach.
She is sensitive to the issues of working across cultures and geographies. And she brought a disciplined approach to her workings with us. A pleasure to know and have worked with Emily.”
She brought the right mix of strategic inquisitiveness and creative opinion to the project. Her process led approach to the exercise helped craft a strong and consistent identity across all elements.
Working with Emily is special as she works more like a partner than an agency gets involved and adds value in various aspects of the remit. This was invaluable for a start up like ours."
KOUSAH&CO came highly recommended and during our initial meetings I understood why. Intelligent, professional and efficient, Emily (KOUSAH&CO’s Founder) effectively understood what was needed. She helped establish simple strategic foundations for the business and found the right creatives to develop the brand identity and associated branding design assets package.
An added benefit was the team’s great time management skills – we got the branding, marketing and design guide together in record time. Highly recommended!”
They were very patient and supported us in trying to fit into our cultural and business environment, including managing change in our company.
The team was highly equipped with superb knowledge and skillsets that were beyond our expectations.
We are very happy with the work and professional attitude as well.
Whilst continuing to challenge us to push creatively she also consistently demonstrated a sensitivity to our changing needs and any concerns along the way. Myself and my team always felt we could trust her to find the right balance and path forward.
Emily's force is unbeatable and unstoppable, and it's an absolute pleasure to work with. her. Thanks Emily, your contibution was oustanding!
Her ability to understand brand and business challenges to help define relevant brand strategies is second to none. She has focus, passion and drive. She is able to seamlessly meld creative know-how, strategy and practical ways of working to define the best path from start to finish.
She’s able to flex both process and scope to suit different business needs (and budgets!) without ever taking her eye off the ball in delivering the best possible solutions. And she truly champions the brand throughout to push and challenge the teams along the way to be braver and bolder. Working with Emily is an absolute pleasure, I cannot recommend her highly enough.