Brand Redesign for Brand Experience Agency ALIVE
Their Mission: We help businesses do great things in
the real world through meaningful brand building.
We strive for more relevant and thus stronger &
deeper brand advocacy and more sustained growth.
Client: ALIVE
When: March 2021
Where: Singapore
Scope: Up front strategy. Brand Blueprinting, Creative concepts. Brand World. Motion Graphics. Web Design.
Full Brand Guidelines and master assets across range of on and offline touchpoints. set up.
Initial brand strategy work included reviewing the business over the last 5 years to understand how to articulate the agency’s uniqueness. We wanted to be able to more clearly differentiate from less brand-focussed competitors in a clear and simple away. We helped crystalise the brand’s blueprint, starting with getting to the driving force and WHY behind the business in order to create a strong, charismatic and unique brand visual world.
Final output included the brand visual identity guidelines, fonts, colour palette and style guide plus templates for all on and off line execution. Including this all important mug!
Demonstration of some of the applications from customised business cards that are specific to the individual whose card it is (people at the heart of the brand!) to lanyards for event attendance
From the re-launch website design and layout guide to a fully working, powerpoint master template for all credentials and business presentations.
“KOUSAH&CO doesn’t operate like a small branding agency. Emily’s approach, client service, and overall output are as good, if not better than you’d get from a big established agency. We thoroughly enjoyed the exploration journey that Emily took us on, we discovered many wonderful things about our brand, and we got fantastic value and results in the end.”
CHARLOTTE MURRAY
MANAGING DIRECTOR, ALIVE
MARCH, 2021