New Brand Creation for ambitious new glass repurposing business venture.
Mission: to repurpose all of Singapore’s used glass bottles!
Client: Art Glass Solutions
When: March 2020
Where: Singapore
Scope: Up front strategy. Brand Blueprinting. Naming. Copy writing. Creative concepts. Brand World. Motion Graphics. Web Design. Art Direction. Social Media Account creation and set up. Print liaison. Ongoing brand guardianship.
Initial brand strategy work included naming and positioning work to define the DNA of this new brand. We helped crystalise the brand’s blueprint, starting with getting to the driving force and WHY behind the business in order to create a strong, charismatic and unique brand visual world.
Final output included the brand visual identity guidelines, fonts, colour palette and style guide plus templates for all on and off line execution.
Demonstration of some of the applications from website and social media design, to product tags to photography styling and branding. We loved the flexibility of our icon to create patterning which will inspire gift wrap/tissue paper as well as other future potential touchpoints.
From business card to t-shirt, from glass collection van to product labelling.
We’re always thinking about how we can add interest online to stand out further. This simple gif gives the extra visual interest that can cut through. For use on social media ads and coms.
“Embarking on a new venture involving the development of a creative glass recycling business, I knew I needed a strong brand to capture a sense of creative excellence fused with a passion for sustainability.
KOUSAH&CO came highly recommended and during our initial meetings I understood why. Intelligent, professional and efficient, Emily (KOUSAH&CO’s Founder) effectively understood what was needed. She helped establish simple strategic foundations for the business and found the right creatives to develop the brand identity and associated branding design assets package.
An added benefit was the team’s great time management skills – we got the branding, marketing and design guide together in record time. Highly recommended!”
B. JANE COWIE
FOUNDER REFIND
MAY 2020