Full Brand Repositioning and Redesign for regional architecture firm
Their Mission: A passion for shaping space – inside and out, balancing function and aesthetics versus the surrounding environment.
Client: AXIS Architects Planners
When: 2021
Where: Singapore & Regional
Scope: Up front strategy. Brand Blueprinting. Brand World. Website Design, Corporate Stationery. Powerpoint Presentation Template, Social Media Templates, Brand Video, Brand Guidelines and asset creation. Ongoing brand guardianship.
Initial brand strategy work included reviewing the business since inception to understand how to articulate their uniqueness. Working with the steering team of 8 members and including a round of past client stakeholder interviews, we helped crystalise the brand’s blueprint in order to create a strong, charismatic and unique brand visual world. We agreed to a more revolutionary approach to the redesign, building on the current colour palette to refine and align, modernise and make stronger and more consistent.
Final output included the brand visual identity guidelines, fonts, colour palette and style guide plus templates for all on and off line execution. We also designed the full website and managed the bespoke creation of the final working site with our web-partners. This also included the brand intro video above – suitable for sending out to prospective clients via email as well as inclusion on the web.
BEFORE – 2 identities used
AFTER – 1 master identity for both parts of the business
Logo on white plus the introduction of a brand icon using the A’s of the logo to create a smart symbol.
Application to a range of physical touchpoints including the office reception, meeting rooms and van.
Website Design
“We worked with Emily on our re-brand to Ergo It was an insightful and enjoyable process that helped us completely re-think and re-visualize our brand. The process of analysis, discovery, ideation and refining was well organized and methodical. I’d absolutely work again with KOUSAH&CO on branding and creative projects!”
Tim Wetton
Founder
JULY 2021