New Brand Creation
Client: Front & Center Pte Ltd
When: 2021
Where: Singapore
Scope: Up front strategy. Brand Blueprint. Naming.
Creative concepts.
Final Design & Guidelines across: logo, icons, typefaces, pattern, colour palette.
Applications across business cards, mailers, labels, stickers & merchandise.
Digital media styling guide across platforms & social.
Website design and direction working with Shopify website developer
Founder Tim Wetton approached us to help him take his business to the next level by creating a consumer facing platform for his previously B2B distribution company. Already proven to be working well, his ambition was to create a direct to consumer offer that helps people make better design choices for simple, everyday products that easily helped them minimise waste.
Check out the full offer at www.ergobetter.co
“ERGO was set up as the go-to platform for discovering wonderful brands and products that make our life and our planet better.
We are the official distributor for a growing range of international brands
– Stasher, W&P Porter and Bee’s Wrap.
Our criteria for judging which brands make it onto our store is simple.
1. Does it make our life better – better designed, fun to use, better than alternatives?
2. Is it best-in-class quality and durable / reusable – therefore minimising waste?
By focusing on the quality of the design, reusability and the desirability of the products, we want to change people’s perceptions that the cheaper and wasteful single-use choices of the past are easier or better.”
KOUSAH&CO Team
Collaboration with
“We worked with Emily on our re-brand to Ergo It was an insightful and enjoyable process that helped us completely re-think and re-visualize our brand. The process of analysis, discovery, ideation and refining was well organized and methodical. I’d absolutely work again with KOUSAH&CO on branding and creative projects!”
Tim Wetton
Founder
JULY 2021