Full Brand Repositioning & Brand World
Client: JOLT Digital
When: August-November 2020
Where: Singapore
Scope: Up front strategy. Brand Blueprinting. Copy writing. Creative concepts. Brand World. Guidelines. Motion Graphics. Web Design. Merchandise Design. Social Media templates. Brand video. EDM Design. Photoshoot Art Direction. Ongoing brand guardianship.
Initial brand strategy work included defining the business DNA, then crystallising the brand’s blueprint around the key founding business WHY.
We then moved to creation phase to review the identity and create a much stronger and more impactful brand. The chosen route was the most successful at delivering the core idea of game-changing through the identity.
Final output included the brand visual identity guidelines, fonts, colour palette and style guide plus templates for all on and off line execution.
We then continued to support on implementation designing and copywriting the full website, art directing photoshoots, producing the brand intro video and going on to help with further templates for social and EDM’s.
Brand Video
Full Brand Guidelines created to guide the implementation every step of the way – now and in the future.
KOUSAH&CO led our rebrand from start to completion with passion & focus. Emily led the strategy and creative direction working with her team of collaborators to deliver a dynamic brand identity and visual brand world that we’re excited and proud to share. Since initial foundation work the team have gone on to find solutions to all our roll out requests from complete website design, copywriting, pitch videos and EDMs. Working with Emily & team is always fun and highly professional.
Sebastien Lepez
Founder & CEO of JOLT Digital
December 2020