Identity Redesign & Brand world to enhance the premium quality presentation of this exclusive, high net worth offering.
Client: Real Estate Investor Peter Leung
When: 2020
Where: Hong Kong & Global
Scope: Up front strategy. Creative concepts. Logo, typefaces, colour palette, motion graphics, digital media styling guide, core application – business cards, social media icons, web homepage design.
Peter had been relying on his name and network to build his business to date. When he commissioned the KOUSAH&CO team to review his branding he’d spent many weeks going back and forth using cheap online design resources to attempt to create a logo for his business reboot. Needless to say he was unhappy with the result which felt very expected, generic and lacked any sense of his real brand personality.
We turned around the whole project from Strategy to Guidelines and asset handover in under a month.
Anyone who knows or works with Peter will know he has a fantastic personality.
He loves to talk, is full of enthusiasm and always exceeds expectations.
We created a brand world based on his chatty personality,
presented in a way that helps convey the highly prestigious nature of his offer with confidence and flair.
KOUSAH&CO Team
Collaboration with
“Two words; Another League.
The team were extremely professional and creative. They listened and truly understood our mission, helping us build a brand that now comes to life across all touchpoints.
All communication was smooth, well thought out and the deliverables were executed in a short time, the whole experience has been amazing.”
PETER LEUNG
FOUNDER, IAMPETERLEUNG
FEBRUARY, 2020