Full Brand Repositioning & Brand World for Singapore Headquartered Global Digital Auction House.
Client: Hotlotz Auction House
When: 2020
Where: Singapore & Global
Scope: Up front strategy. Brand Blueprinting. Mini Brand World. Corporate Stationery. Digital Application. Simple Motion Graphics. Mini Brand Guidelines and asset creation. Ongoing brand guardianship.
We were asked to help review this now hugely successful auction house in Singapore that had survived to date with just a simple ‘homemade’ logo.
We were commissioned to review the brand and help elevate it and make it fit for international digital auction platforms standing up to the likes of Sotheby’s and Christie’s amongst a sea of thousands of others!
Before
After
KOUSAH&CO Team
Collaboration with
Emily & the @KOUSAH&CO team are a joy to work with.
They provide strategic thinking & clear creative direction that then translates into impactful and iconic designs.
They take the right amount of time to understand our business context and needs and balance that with the creative ambition. We always get the best results on our briefs with less to-and-fro-ing
We’ve worked with the team now for about a year and they remain consistent in their extremely responsive and agile servicing as well as great creative delivery. They really do provide us with everything the big agencies do but more efficiently and cost-effectively.
JUSTYNA JANSSEN
GLOBAL DIRECTOR ORAL CARE, UNILEVER
MARCH 2020