Full Brand Repositioning & Brand World for Singapore Headquartered Global Digital Auction House.
Client: Hotlotz Auction House
Where: Singapore & Global
Scope: Up front strategy. Brand Blueprinting. Mini Brand World. Corporate Stationery. Digital Application. Simple Motion Graphics. Mini Brand Guidelines and asset creation. Ongoing brand guardianship.
We were asked to help review this now hugely successful auction house in Singapore that had survived to date with just a simple ‘homemade’ logo.
We were commissioned to review the brand and help elevate it and make it fit for international digital auction platforms standing up to the likes of Sotheby’s and Christie’s amongst a sea of thousands of others!
Before
After
KOUSAH&CO Team
Collaboration with
